In recent years, the African music space has evolved to unseen levels, with more commercial success being earned beyond the shores of the continent. The African space is witnessing an influx of creatives trying to piece together ideas to further propel the phrase “Afrobeats to the World”. Some of these creatives have come from entirely different parts of the entertainment industry. A core example is Basketmouth, who is well known for his exploits in the comedy industry. He has recently diversified into the music space where he has played the role of A&R in two well-acclaimed album. Larry Gaaga is also heralded for his role in serving continuous Afrobeat classics in recent times. These two are respected for their solid exploits in Afrobeats because of their experience and knowledge of the industry. They invested and they reaped heavily for their faith in Afrobeats.
Smallgod, a Ghanian music entrepreneur, with inherent music idea, has showed his intents to connect Africa. This is not an easy task as it might seem on paper. Africa is a very diverse continent with different cultural heritages, languages and music ideas; it takes a lot of resources and time to have a full knowledge of each music culture before they can be fused with another. As difficult as that might be, Smallgod seems so committed to the goal.
The release of his well curated and self A&Rd album titled Building Bridges sees him take the first step towards fulfilling a long term goal. The album contained different sounds ranging from Afropop, Ghanian Highlife, Amapiano, Kwaito, Bongo, African Drill sounds and more. The ability to compile diverse sounds in Africa into a single body of work is underappreciated. It is also not an easy task to carefully select artists which would combine to create good tracks which are scattered all over the album. One thing that must also be commended is Smallgod’s aritst pull; the album contained prominent names in African music such as 2Baba, R2Bees, Tiwa Savage, King Promise to mention a few. He was also able to inquire the service of African artists plying their music trade beyond the shores of Africa such as Headie One, Eugy, Kojo Funds.
The album however did not gain enough attention among music listeners, but it was a solid body of work which would have gone far with more promotional efforts. The concept of the album was not lost. The production was subtle and top notch. It was a bold step and he got his rewards for trying.
Eleven months on from the release of the first album, Smallgod continues to show his determination to unite Africa via music. He recently released his sophomore album titled Connecting The Dots. Buoyed by the positive reactions of artists to work with him towards his aim, he showed he can recreate another perfect album just like Buildings Bridges. As usual, the album was stacked with artists from all over the continent such as Mugeez, Nonso Amadi, Alpha P, Oxlade, BNXN and more. The album also got more African exports like Darkoo, NSG, Ivorian Doll. There was no shortage of diversity of sounds on this one as well. The fusion of sounds and music genres is executed aptly. Every artist collaborated seamlessly with each other and it brought fruitful results.
Smallgod’s vision is not based on commercial success but rather to create music that every African can align with due to its deep connection to African culture. He plans to create music that draws influences from different cultures in Africa, thereby serving as the central body to describe African music. He has stated it on the outro of his debut album that he wants to connect all regions in Africa together; with two solid albums in successive years, the goal might not seem far fetched anymore. It is safe to say Smallgod has done well so far in his bid to achieve his vision to unite Africa.